“A true mascara “revolution”.” – Dior
PRODUCT RATING:★★★★☆☆☆☆☆☆ (4/10)
PRICE DETAILS: $36/.33fl.oz. (♦♦♦♦♦)
PRESENTATION: Large mascara tube with revolving brush.
KEY FEATURES: Thickening and novelty applicator.
QUICK REVIEW: Great brush and great formula…but together, it just doesn’t deliver. Clumpy and spikey. Whether it rotates or vibrates – nothing beats the old wiggle zig zag.
the REVIEW (2/5/2011): I’m such a sucker for new fangled mascara gimmicks that if I were a lollipop – I would be the giant rainbow colored one. It would probably be easier to tell you which mascaras I haven’t tried! So – while this was insanely pricey (which is a lot coming from me) I dropped my $36 for the really cool rotating brush.Whoever does the product descriptions for Dior should be given a raise – because it entices even a seasoned and jaded makeup girl like me.
The brush itself is really cool. The detailed embossed “switch” is so Dior that it alone justifies the price. I actually leave it standing on my vanity – its that pretty. It has a helix shaped brush that has longer bristles to accommodate the “unprecedented Lash Wax™” formula which is thickening/curling/lengthening. Standing alone, the brush and the mascara formula are quite good. The brush really gets between each lash and effectively mimics the wiggle/zig zag motion; and the mascara is long wearing and very thickening. But put the two together – disaster. The main problem is the container does not remove enough of the product from the brush – literally clogging up every bristle. This alone makes it impossible to get a clump-free application or a curl to the lash (its too wet). Too bad – because that little detail made a potentially great mascara flop.
I’m going to wash the brush off and keep it separate. Luckily the mascara comes with a stopper to showcase the brush when you first buy it, so I’m going to actually use them separately.
VIDEO DEMO OF DIOR 360 ROTATING BRUSH
2/25/11: I’m returning this. For $36 it should do something more than give me clumpy, messy eyelashes.