“The look is sheer and semi-matte. The feel is weightless. Trust our pressed and loose mineral foundation to look like your skin, only better.” – Jane Iredale
PRODUCT RATING:★★★★★★★★★★ (10/10)
PRICE DETAILS:$52 /.35oz. Compact | $40/.35oz. Refill ($$)
PRESENTATION: Heavyweight, refillable gold compact with sponge/puff.
KEY FEATURES: Provides Broad Spectrum SPF 20 and UVA P++ protection that is water resistant for up to 40 minutes. Provides a foundation, concealer, sunscreen and active skin care benefits all in one.
QUICK REVIEW: Blows EVERY powder foundation and mineral powder I’ve ever used, out of the water. A long wearing, light weight, water resistant, SPF, easy to apply foundation powder that looks natural and has shades to match any skin tone. Love. Love. Love.
(2/26/2011): RAVE!! If only I could write enough praise about this magnificent mineral powder foundation! Jane Iredale introduced minerals back in 1994 (yes, before the BareMinerals phenomenon) – you can read her impressive background here. I’ve tried many mineral based foundations over the years but they could never compete with the finish of a liquid/cream foundation and powder. While I’ve heard of Jane Iredale products over the years, I’ve never been inspired to try them since my experience with other mineral makeup was either disappointing, caused major irritation or was just messy. Jane Iredale and PurePressed® Base caught my attention while shopping at Dermstore a few months ago and I ordered the refill in Golden Glow.
I chose PurePressed® Base in Golden Glow (shown) because I normally have a slight tan and mineral makeup tends to go on a shade lighter due to their natural base which reflects light (usually mica or bismuth oxychloride). Golden Glow is a medium-light tan yellow based beige that matches my medium Asian skin to perfection. The application method I’ve discovered works best is by using the vibrating sponge applicator from the Lancome Oscillation foundation (the vibrations make no difference), patting it into the cake and then swirling it around my face, concentrating on areas of concern. It brilliantly covers without looking artificial or metallic like other mineral foundations. The results: smooth, naturally flawless skin that wears all day. It even lasted through the 8 mile Great Aloha Run! As a mother of two, I don’t always have time to make myself up, but the effectiveness and ease of the PurePressed® Base allows me to put my best face forward no matter how pressed for time I am. No pun intended.
PurePressed® Base comes in a wide variety of colors for all skin tones from fair to deep. It also has a SPF 20 and can be used alone or over another sunblock or foundation. Personally, I like using it over Origins VitaZing™ SPF 15 Energy Boosting Moisturizer for a little extra glow – again, without having “robot face”. I still experiment with other foundations and powders – I can’t help myself! But I would seriously hug Jane Iredale for having a superior product at a reasonable price and only wish I had discovered it sooner. Its BRILLIANT.
Just for comparison – I’ve used powder foundations from Cle de Peau, La Prairie, Chantecaille, La Mer and other luxury brands, and the Jane Iredale is the BEST.
the UPDATE (3/15/2011): This has officially reached HG status and is the only powder foundation (to date) that I will recommend and use. I didn’t even mention that its recommended by the Skin Cancer Foundation!! After running out of PurePressed, I realized how simple and effective it is by comparison to other products. From the way it looks to the way it feels (like nothing), its going to be a miracle product to out-seat this Lovely Lip Gloss Award Winner!
the UPDATE (4/26/2011): I was looking for a PurePressed Base one shade darker than Golden Glow but in the same color family. I ordered Teakwood (which has a pink/gold base – wish I looked this up before I ordered!) on eBay – but it’s a bit too pink and apparently the original version of Jane Iredale PurePressed had Bismuth Oxychloride which pretty much spells rash for me. After a little more research – I found word descriptions of the colors at http://www.verdemaison.com (courtesy of Jane Iredale – but I couldn’t find it on their site) and compiled the descriptions with swatches from dermstore.com. You can also find a chart and color groupings at JaneIredale.com HERE.
the UPDATE (03/05/2012): A year later, this is still my favorite foundation. Nothing compares to how it makes my skin look and feel.
JANE IREDALE PurePressed® BASE DETAILS:
PRODUCT DESCRIPTION: “Water-resistant and highly pigmented, PurePressed Base applies evenly and easily, providing long-lasting, gorgeous coverage. Formulated with titanium dioxide and zinc oxide, it gives broad-spectrum, chemical-free UV protection, helping to protect the skin from sunburn, sun spots, and even skin cancer. It acts as a concealer, foundation, powder and sunscreen, cutting down the amount of time you spend applying your makeup. Because the minerals reflect light, it is almost impossible to see where your makeup ends and your skin begins. Oil-, talc-, colorant- and paraben-free.” – Jane Iredale
RECOMMENDED APPLICATION: “Swirl our Handi Brush (or any kabuki/mineral powder brush) around the cake. Use the side fo the compact to tap off any excess powder. Begin application where you want the most coverage, using downward strokes. Then layer the minerals over the rest of your face and neck.” – Jane Iredale
I use the applicator from the Lancome Oscillation foundation or the MUFE HD Powder Puff.
JANE IREDALE PurePressed® BASE INGREDIENTS: Titanium Dioxide (CI 77891) 14%, Zinc Oxide (CI 77947) 3%. Mica, Boron Nitride, Dimethicone, Stearic Acid, Plankton Extract, Algae Extract, Pinus Strobus (Pine) Bark Extract, Punica Granatum (Pomegranate) Extract. May Contain: Iron Oxides, Ultramarines, Chromium Oxide Greens.
MONSTER BITES: Over the years, I’ve heard about Jane Iredale products but after having negative experiences with several mineral makeup brands, remained a quiet protester against mineral makeup. However, being the dedicated (or obsessed) cosmetic researcher that I am, I figured out that the culprit behind the itching bumpy skin that almost always erupted after using mineral makeup was Bismuth Oxychloride. Bi (chemical symbol) is found in many mineral makeup brands and is used as a colorant. Needless to say, Jane Iredale PurePressed® Base does NOT have Bi and did not cause any irritation or breakouts during my experience. HUG!!
Jane Iredale PurePressed Base SPF20 is available at JaneIredale.com.
Also available at Dermstore.com and Beauty.com.