Urban Decay Cannonball Ultra Waterproof Mascara Review

Urban Decay Cannonball Mascara

URBAN DECAY | Cannonball Ultra Waterproof Mascara in Black

“This mermaid-worthy formula endures (we’ve actually tested it at sea), and the light gel formula never looks cakey.” – Urban Decay

FINAL PRODUCT RATING: ★★★★★★★★★(9/10)

SIZE/PRICE:  11ml /0.37 fl oz $20 (♦♦♦♦♦)

BEST FOR: Holding curl, adding length.

QUICK REVIEW: Not really “Ultra Waterproof” – but still a fantastic mascara that holds the curl and gives lashes a volumized, thicker, longer look.

the REVIEW (06/04/2011): Urban Decay has never enticed me to try one of their mascaras until now. The prelude to this review is I am always looking for the perfect mascara. I loved Lancome Aquacils. Long discontinued. I loved Shiseido Lasting Lift Mascara. Reformulated (again – if it’s not broke…). I loved Shu Uemura Basic Mascara and YSL Everlong Waterproof. Hard to find. So when Urban Decay released Cannonball Ultra Waterproof mascara which has a Japanese gel formulation (like the Shu Uemura Basic Mascara) – I was enticed. In fact, I went on a mission to find one once it was released – and found one tucked discretely away at the Ala Moana Macy’s – although they are NOT my favorite store; just in time to test it out at a 5 day poolside vacation at the Marriott Waikaloa in the blazing hot Kona, Hawaii.

The first thing that impressed me about Cannonball is how well it holds the curl. My lashes are painfully straight and minimal in count, so I use a waterproof as a base and follow with a regular mascara if I want more drama. After curling my lashes with a warmed curler, I was very impressed – Cannonball kept them curvy and lush all day. There was really no need to apply any additional product over it. Cannonball also has what appear to be fibers, similar to the Imju Fiberwig mascara. My lashes (remember – my results are relative to what I started with) look noticeably volumized – thicker AND longer. 

HOW WATERPROOF WAS IT? During regular activities, Cannonball held up very well and lasted all day with very little smudging or fading. In the pool however (which is different from sea water) it didn’t last as long as my kids did! There was some smudging and my lashes drooped – but it still lasted longer and smudged less than any other waterproof mascara I’ve tried. I’m sure if I was more of a poolside spectator, there wouldn’t have been any problems…but I like to get in there with my kids.

REMOVAL: Urban Decay Cannonball Ultra Waterproof Mascara isn’t a pain to remove. I did try their NEW Meltdown Makeup Remover ($24) which worked very well at removing Cannonball (and any other hardcore makeup) if you use it with a soft washcloth or muslin cloth.

TIP: Baby cloth diapers (NEW ONES, ahem) that come in packs of 12 for about $15 make great facial cloths. Just make sure you buy the type that unfolds completely and cut them in halves or quarters.

FINAL ROAR! While not completely perfect – I would have liked it to be a little more waterproof and washable, Urban Decay Cannonball Ultra Waterproof Mascara is my current favorite and has given me consistent, reliable results for weeks. On top of the results, which I love, the formula hasn’t gotten clumpy (thanks to the Japanese gel base…the Shu Basic didn’t clump till I couldn’t tell if it was empty or not) and its at least $5 – $10 less than most higher end mascaras. Plus the packaging is aqua and black which matches my website. LOL!

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URBAN DECAY CANNONBALL ULTRA WATERPROOF MASCARA DETAILS:
PRODUCT DESCRIPTION: “If waterproof mascaras that leave your lashes feeling heavy and cakey make you want to weep bitter tears, you can throw them in the trash. We have a solution: Cannonball Ultra Waterproof Mascara! Rigorously field-tested in the ocean as well as sweat-drenched gym conditions, this exclusive Japanese formula refuses to budge. A special microcrystalline wax works with the dense, fuzzy brush to increase seductive length and volume, all while never flaking off and compromising your lashes’ natural feathery texture. Mermaids can now sing their siren songs with abandon, and high maintenance types can cry all they want.” – Urban Decay
URBAN DECAY ULTRA WATERPROOF MASCARA INGREDIENTS:  Isododecane, Polyethlene, Dextrin Palmitate, Microcrystalline Wax, Trimethylsiloxysilicate, Cera Alba (Beeswax), Dimethicone, Rayon, Nylon-66, Disteardimonium Hectorite, Propylene Carbonate, Phenoxyethanol, Aqua (Water), Tocopherol. May Contain: CI 77891 (Titanium Dioxide), CI 77499 (Iron Oxides).
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Where to buy Urban Decay

Urban Decay Cannonball Ultra-Waterproof Mascara is available at Sephora stores, Sephora.com and Urban Decay counters.

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