SOMEDAY by JUSTIN BIEBER FRAGRANCE REVIEW
“SOMEDAY is why we never say never.” – Justin Bieber
FINAL PRODUCT RATING: ★★★★★★★★☆☆(8/10)
PRICE: 10z. $35 / 1.7oz. $45 (♦♦♦♦♦)
BEST FOR: Young ladies. Nice as a first fragrance.
NOTES: Mandarin, Juicy Pear, Wild Berries, Jasmine, Creamy Florals, Vanilla, Soft Musks
QUICK REVIEW: If you take away the hype and the cheesy marketing, SOMEDAY is a really pretty, soft and age-appropriate fragrance. I also respect that it is a Give Back Brand and all proceeds are donated to charity.
the REVIEW (06/24/2011): I’m reviewing this fragrance because I know when to admit I’m wrong. When I first heard Justin Bieber was creating a fragrance, I was confused. First nail polish, now fragrance. Isn’t he a boy? If you really think about it from a marketing perspective, its actually genius. His audience is almost exclusively female, whether its the tweens or Mom’s of the tweens. Still, I thought – its going to smell like Teen Spirit.
Okay – so my only experience with SOMEDAY by JUSTIN BIEBER was the little paper strip that was in Lucky Magazine (July 2011). Out of curiosity and with extremely low expectations, I opened it up and took a sniff.
Holy smokes. I like it. I like it a lot. (Sniff)
It isn’t overly sweet like I expected, nor is it sexy – which I would find inappropriate for the age group its marketed to. Like hand holding and first kisses, SOMEDAY is innocent without being child-like. The musk rounds out the sweeter notes nicely without being overpowering.
You also can’t ignore that as a Give Back Brand, all the proceeds (ALL, not a portion) of SOMEDAY by JUSTIN BIEBER are donated to charity. If only they would get rid of the cheesy marketing:
“SOMEDAY by JUSTIN BIEBER is more than just a perfume: it’s a fragrance full of the energy, passion, and confidence that pushes him to the top of the charts. It is a personal gift straight from his heart, a scent that drives him wild and makes the girls who wear it totally irresistible. So go beyond the music and journey deep into a world of possibilities—into the world of Justin Bieber.” – Sephora
Gag. Like I said, ignore the marketing. The bottle, which has been said to look like a woman’s genitals (perverts) is actually blooming hearts, which is what I thought of when I first looked at it. There is also a removable charm that you can use as a zipper pull (how cute) or on a key chain – get this – “so you can be close to Justin’s heart wherever you go.” Gag. Who writes this stuff? Still, a cute concept and an overall pretty presentation.
Yes, the color scheme and bottle are similar to Lola Marc Jacobs which also has pear, vanilla and musk – though ironically, Lola looks like the grown up, more curvy sister to SOMEDAY.
FINAL ROAR! Would I wear SOMEDAY by JUSTIN BIEBER? I’m not a “Belieber” (really?) but then again, never say never.
SOMEDAY by JUSTIN BIEBER is available online at Sephora.com.
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