PRODUCT RATING: ★★★★★★★★★☆ (9 /10)
PRICE DETAILS: $35 for .30 oz Activating Mascara & .02 oz. Lash Fibers (♦♦♦♦♦)
PRESENTATION: 2 Mascara tubes with wands
COLOR REVIEWED: Black
FEATURES: A three-step lash extension system that includes an activating mascara base and top coat and Flexistretch™ nylon lash fibers.
QUICK REVIEW: Ironically the steps involved takes longer than applying a pair of lashes (for those who know how) – but the effect is amazing, dramatic and long lasting.
the REVIEW: Holy eyelashes! I’m not ashamed to say that I have a unstoppable mascara obsession and have tried nearly every mascara I’ve come across. Essentially, if I’m not interested in testing out your mascara – you need to have a discussion with your marketing team. LOL.
While there are mascaras pricier than Too Faced Better Than False Lashes (BTFL) – like Sisley-Paris Phyto-Mascara Ultra Facil ($62 – but a lovely mascara), Too Faced BTFL is worth every penny and will be a product I purchase time and time again.
HERE’S THE SCOOP: BTFL comes with two tubes, an “activating” mascara base/top coat that has a slightly stickier texture that holds onto and seals in the fibers from the second (smaller) tube which houses the fibers. Too Faced calls them Flexistretch™ nylon lash fibers – I say they’re magic. What makes this product different from other like products, is the fibers don’t irritate eyes or flake off during the day. You can literally build the look until your desired length is reached and really customize your lash look. Is it easy to use? LOL – No.
APPLICATION TIPS: The first time I used Too Faced Better Than False Lashes ($35, sephora.com) I nearly sent them back to the store. I followed the directions on the box and ended up with weird spidery lashes. The REAL TRICK here is to cheat. After about a dozen trial and error attempts (mostly error) I’ve “perfected” the application for pitiful little straight lashes like mine.
1. Curl lashes with slightly heated Revlon Extra Curl Lash Curler ($5.29, drugstore.com) or your favorite curler.
2. If you have straight lashes that easily droop (ME!) set the curl with a thin coat of waterproof mascara. I like Urban Decay Cannonball ($20, sephora.com) or Anastasia Lash Genius Waterproof ($21, sephora.com).
3. Follow with a THIN application of the BTFL base/top coat mascara.
4. Layer on a coat of fibers – the trick here is to keep brushing them on until you get a good dose without any visible clumps. Take your time here – this step can make or break the application.
5. Follow with a second coat of the BTFL base/top coat mascara – just enough to brush the fibers into position.
6. Repeat step 4 if added volume/length is desired. Customize your look by applying only to the outer corners for an little lift.
7. Finish with thin coats of your favorite non-waterproof mascara with a wiggle at the lash line and upward sweep. Repeat until no white fibers are visible. By doing this step, you will avoid the sticky/pulling effect that seems to be a common complaint about this product.
the FINAL ROAR!: Whew! That’s a lot of steps and extra mascara. Honestly – I could apply a pair of false lashes in less time and money. However, the end result is fluffy, longer, fuller lashes that are easier to remove than several coats of waterproof mascara. Its also less damaging and more natural looking than false lashes when done right and depending on what you use to pull the look together, virtually smudge proof. Better than false lashes? In some ways, yes. Better than actual lash extensions? Not as pretty – but less expensive and without the odd fall out.
So if you don’t mind doing the extra steps – its worth the trouble. But for those of you who prefer a simpler application – check out the Mascara Diaries for alternatives.
PERFECTLY IMPERFECT BEAUTY BLOG – Has great product photos and an average rating.
MAKEUP CHIC, LITERARY GEEK – She also has lash depreciation and likes the product. Geeks are good.