NEW! ‘GENTLE CURL’ EYELASH CURLER
PRICE DETAILS: $25 (♦♦♦♦♦)
PRESENTATION: Shiny gunmetal curler packed in a velvet drawstring bag.
KEY FEATURES: Make your lashes go the distance with Bobbi’s Gentle Curl Eye Lash Curler. This curler possesses extra cushiony lash pads that gently grip even the smallest lashes for a picture perfect lifted effect.
❤ LOVELY BITES: After working for Shu Uemura for several years, impressing me with an eyelash curler is near impossible. Since the iconic contraption is now only available in the US online at shuuemura.com, I’ve been on the search for a quick replacement.
Bobbi Brown’s new “Gentle Curl” Eyelash Curler, which was designed specifically for Asian women, launched exclusively in Asia Pacific markets and at DFS Galleria in Waikiki in April 2012. Now available in most domestic and international markets, Gentle Curl has positioned itself to grab a piece of the sales pie that the Shu Uemura vacancy has left up for grabs.
How does it measure up? Like a new pair of shoes, it takes a bit of breaking in. At first Gentle Curl felt a bit big – the top (that has Bobbi Brown printed on it) was a bit wide and could have be narrowed a bit for more control. However, after a few uses, I did grow to appreciate how easy it was to get to the lashes in the outer corners without pinching my lids.
That said, I’m not sure why its $7 more than the standard Bobbi Brown Eyelash Curler ($18) which also works perfectly fine on my Asian eye shape. While I can’t say its “better” than the Shu Uemura curler, it does cradle the lash line nicely and delivers an even, natural curl.
Bobbi Brown Gentle Curl Eye Lash Curler is available at bobbibrowncosmetics.com and at select Bobbi Brown counters. Also available at DFS Galleria Waikiki.
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