GINZING BRIGHTENING MASCARA
PRODUCT RATING: ★★★★★★★★★☆ (9 /10)
PRICE DETAILS: $17.50 (♦♦♦♦♦)
PRESENTATION: Plastic tube with plush applicator
TEXTURE & SCENT: Medium weight mascara that has a scent that reminds me of black licorice.
COLOR REVIEWED: Black
KEY FEATURES: Formulated without parabens, phthalates, propylene glycol, mineral oil, PABA, petrolatum, paraffin, DEA, synthetic fragrance and animal ingredients.
MINI REVIEW: I’m a total mascara junkie, and when I read about Origins GinZing Brightening Mascara in Lucky Magazine (Read Jean Godfrey-June’s post HERE) it didn’t take much to spark a major league lemming alert. It was slated to launch mid-August (oh the agony) and when I went to the Origins store in Ala Moana Shopping Center find out the EXACT launch date, the always lovely staff pulled a box out of a glass beaker to which I nearly screamed in excitement. I purchased my mascara without so much as a glance at the box or its contents and skipped away like a 7 year old with a double scoop.
This “all-natural” mascara delivers big, fat lashes with minimal clumping or smudging. The brush has flexible bristles which allow you to really work the mascara into the lashes and get maximum volume at the same time. The formula is fluid enough to prevent excess clumping and give lashes length, but thick enough to build volume and lend a decidedly heftier look to even my puny lashes.
While this mascara plays nicely with others (I like to layer this with a thin coat of Urban Decay Cannonball and an application of Too Faced Better Than False Lashes) – it did not hold the curl or perform extraordinarily on its own. Its a team player for sure, possibly MVP since it boosted my lashes to new lengths when used as the last step, but one (wo)man show it is not. However, those with naturally curled, somewhat full lashes will love it on its own.
At the very least, the gentle, “all-natural” formula finally offers the lash lacking a less chemical option that performs (and out does a few) more pricey, ingredient laden counterparts. A possible must-have, a definite should-try.
Physicians Formula Organic Wear® 100% Natural Origin Jumbo Lash Mascara ($9.95, drugstores) has a shorter, more recognizable ingredient list but gets clumpy and smudges during the day.
HMMM…INTERESTING: You all know I love LUSH. But while their new Eyes Right Mascara ($18.95) boasts just 1 preservative, its a paraben!
ORIGINS GINZING BRIGHTENING MASCARA INGREDIENTS: water/aqua/eau, copernicia cerifera (carnauba) wax/cera carnauba/cire de carnauba, stearic acid, glyceryl stearate, polyisobutene, acrylates copolymer, kaolin, aminomethyl propanediol, vp/eicosene copolymer, rosmarinus officinalis (rosemary) extract, panax ginseng (ginseng) root extract, caffeine, panthenol, glycerin, folic acid, acetyl carnitine hcl, pantethine, ethylhexylglycerin, lauroyl lysine, tourmaline, creatine, isostearic acid, biotin, sodium hyaluronate, urea, pvp, hydroxyethylcellulose, acacia senegal gum, sodiuj dehydroacetate, sorbic acid, simethicone, laureth-20, silica, phenoxyethanol, chlorphenesin, [+/- iron oxides (ci 77491, ci 77492, ci77499), titanium dioxide, (ci 77891), caramel, mica, manganese violet (ci 77742)k, yellow 5 lake (ci 19140), blue 1 (ci 42090), ferric ferrocyanide (ci 77510), ultramarines (ci 77007), blue 1 lake (ci 42090), yellow 5 ( ci 19140), chromium oxide greens (ci 77288), chromium hydroxide green (ci 772899), bismuth oxychloride (ci 77163)] <iln 39198> (Source: Product box. See product box for actual list.)
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